Marijuana Product Packaging Design Services
Why is marijuana product packaging design so important? Every year roughly 9 out of 10 new products fail. The reason is simple and avoidable, most consumers don’t have the time or energy to weigh the advantages or disadvantages of the products in their shopping carts, so they use a shortcut to make their decision. That shortcut is your product’s packaging. A customer faced with two identical products is almost always going to choose the more visually enticing of the competing products.
No matter how good a product is, poor packaging can keep it from selling
Marijuana product packaging design has become huge in the past few years as companies are realizing that good packaging equals increased sales. Think about it: when you are picking out a bottle of wine, aren't you drawn to the bottles with cool labels? Your packaging is often a consumer's first point of contact with your product, and a spiffy package may make someone try a new product line they've never heard of. Your package design is one of the most important elements in a successful product launch (or re-launch). But there are so many things to think about when designing a package – it is design that has to function. It has to protect what's inside, and be child safe. It has to allow for easy storage and distribution, give information to the customer about what it is and draw attention to itself on a shelf full of competing products. Higher Yields Consulting can help you establish successful product lines.
How Important is Marijuana Product Packaging and Design?
A retail package is the last and best chance to make a sale. Make sure your business follows up its fantastic brand and website with excellent packaging.
Studies have found that 36% of consumers selected their purchases based on package design. Not surprisingly this accounts for a larger share of the pie than more traditional marketing avenues which include TV advertisements and print marketing.
These same studies have shown that 64% of consumers try a new product due to the package design itself. This makes enticing packaging a secret weapon for startup brands, and a sure-fire approach for established brands looking to safeguard their place in the market.
How important are return customers to your business? Turns out 41% of consumers will purchase a product again because of the packaging. This is evidence that package design isn’t a waste of resources that drives one-time sales, but a powerful resource for creating brand loyalty.
Product packaging is almost as important as the product itself and a good packaging and brand are often times more recognizable than the product itself. This would apply to the marijuana industry where one business' NYC Diesel is no more recognizable than the competitors. Where one strain is almost impossible to differentiate from another strain by just looking at it.
How to Represent Your Brand
How should this package represent your brand?
What is your brand’s personality? This can be conveyed through color, fonts, and textures. Good design uses these elements to convey a brand’s story. Great design goes even further, consider the shape of the package, is it a bottle or a box. Are you considering metallic foil stamps, embossing or varnishes.
Setting a Price Point
What is the desired price point for this product? We make assumptions on a product’s price point before we see a price tag. Once we’ve made those assumptions, we look at the price and decide either “this is a really good value” or “I can’t believe they are charging that much for this.” Your product’s increase in desirability and perceived value can help you charge more for it.
What Type of Materials
How durable does the packaging have to be? How long does it have to stay intact before consumer use? Plastic, aluminum, glass, and paperboard are traditionally used. Is your target audience environmentally conscious? We offer alternative materials such as bioplastics and recycled materials. Sustainability also means using the least amount of material possible.
Why Choose Higher Yields Consulting?
Members of our design and marketing team have worked with some of the largest marijuana enterprises in the United States, analyzing over 1,000 different products. Help your businesses understand where money is best spent through utilization of our services.